Your teams task is to develop two innovative ideas for solving Singing Valleys problem. At the minimum, include the following in your response:

a) An analysis of the five forces of the Singing Valley market. Make and justify any necessary assumptions about their market.

b) A statement of Singing Valleys competitive strategy.

c) A statement of the problem. Recall from Chapter 2 that a problem is a perceived difference between what is and what ought to be. If the members of your group have different perceptions of the problem, all the better. Use a collaborative process to obtain the best possible problem description to which all can agree.

d) Document in a general way (like the top row of Figure 3-10) the process of up-selling an activity.

e) Develop two innovative ideas for solving the Singing Valley problem. For each idea, provide:

. A brief description of the idea.

.A process diagram (like Figure 3-11) of the idea. Figure 3-11 was produced using Microsoft Visio; if you have access to that product, youll save time and have a better result if you also use it.

. A description of the information system needed to implement the idea.

f) Compare the advantages and disadvantages of your alternatives in part e and recommend one of them for implementation.