Your term project $($due at the end of Module $5)$ will be to create a strategic Digital and Social Media Marketing Plan for an Internet business: The Zenith Boot Company, or a company of your choosing, which the Instructor must approve for this course. Please read the Term Project Guidelines. For this module's assignment, submit the Digital and Social Media Step $1.$ In addition, you must describe your plan and its purpose and Assess the Background. You do not need to submit the final project until Module $5.$ Suggested Outline for Step $1$ for the Digital and Social Media Marketing Plan This assignment is designed to help you prepare an outline of the term project. This assignment will help you: Finalize your topic. Organize your presentation of the material. Provide the basis for discussion between you and me$.$ Please include the following in your Step $1$: Company name Type and size of the company Background Products Offered Level of digital marketing adoption Other relevant information Two additional things to consider when deciding on your project: The project must have practical value and meaning for you. The project must be based on the concepts learned in the course.