Your topic must be for a new product (a good or service). Because this is an applied project and not a research paper, please be creative and do not select a new product for a large brand, such as Starbucks, Apple, and so forth. If you are interested in coffee, for example, consider your own bistro as your topic and then use information from companies such as Starbucks or Seattle's Best Coffee for ideas and competitive research as you work on your project. The deliverable for Week 1 is to write a two-page description of your product, including the following. Information about ownership and company structure A description of product A mission statement Marketing goals Who a typical customer might be.