Youre a marketing manager for a small business. Sales after the holiday season had dropped significantly and you were charged with the creation of a new marketing campaign. The campaign needs to work and work well! - or lots of folks will lose their jobs as production of your product will need to be halted.

Your campaign has been in full swing for two full quarters when the CEO asks you to present a summary at the next meeting of executives. They need to make some decisions and jobs are on the line!

You quickly go to your data and create the graph shown here:

It looks like you are the hero and, based on this information, production can continue and no one will lose their job.

This chart is based on real data and it is NOT a lie. Based on this the increase in sales looks significant. However, there are no labels on the vertical axis. The quantitative information has not been presented and is less than impressive. The graph was not drawn to scale. In fact, the growth only equals 200 units. When showing the axis labels and drawing to scale, the chart looks more like this:

The next holiday season is quickly approaching and you are confident that sales will increase. You know that the company has enough in reserves to continue paying its employees without downsizing the staff.

Both of these charts are based on actual data. Which one do you present to the executives? Why? What will be the outcomes of your decision?

As always, five well constructed sentences are the minimum expectation. For full credit Spelling and Grammar count! You also must post your initial thoughts on time and respond to at least one classmates post on time. Also, a response such as I agree. is NOT an acceptable response.