You're new hire within the Business Analytics team of a large Canadian retail company that sells a
Question:
You're new hire within the Business Analytics team of a large Canadian retail company that sells a variety of clothing, health, beauty, wellness, and other lifestyle related products directly to consumers through digital and physical retail stores. The executive team is looking to expand the company to international markets outside of Canada and the United States. As a first step, leadership wants to better understand which country might be an ideal target for expansion. The Head of the Business Analytics team has shared a database of country macroeconomic data that can assist in your research. The database includes economy, demographics, employment, incomes, and a host of other metrics for over 200 countries. Using this database, along with your business analytics tool kit, you will create a research report that recommends a country for international expansion. You will use the MarketLine database found here: https://advantage-marketline-com.athena.rrc.ca/Analytics/CountryDatabase/CountryData. Once on the 'Country Statistics' webpage, navigate to the tab 'Data Download for all countries'.