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Youre producing a marketing mix and marketing budget presentation for Iconic Candy. You have allocated $75,000 of marketing budget over the next eighteen months and

You’re producing a marketing mix and marketing budget presentation for Iconic Candy. You have allocated $75,000 of marketing budget over the next eighteen months and should address the following question.

Which marketing channels are worthy of investment?

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To determine which marketing channels are worthy of investment for Iconic Candy you should consider your target audience goals and the most effective channels for reaching and engaging with your poten... blur-text-image

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