Question
Draw the influence diagram for the following scenario 1. Marketing Budget affects the company Market Size. 2. Product price and Marketing Budget affects Market Share.
Draw the influence diagram for the following scenario
1. Marketing Budget affects the company Market Size.
2. Product price and Marketing Budget affects Market Share.
3. Sales Amount depends on Market Size and Market Share.
4. Total Cost depends on Marketing Budget and Sales Amount
5. Revenue depends on Product Price and Sales Amount
6. Profit depends on Total Cost and Revenue
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
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