You're running an email campaign. The last email you sent had a click - through rate of 2 . 7 % , while your campaign's average CTR is 3 . 1 % . Is your last email's CTR high - performing or low - performing? Low - performing because it's less than the average CTR High - performing because it's relatively close to the campaign's average CTR Low - performing because any CTR under 5 % is underperforming Needs further context, especially of the industry specific benchmark