Question
You're working as the marketing manager for an airline and in a routine digital marketing audit have discovered a negative website. What are your recommendations
You're working as the marketing manager for an airline and in a routine digital marketing audit have discovered a negative website. What are your recommendations to the senior management team in the next steps to take? Why are you making this recommendation?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
