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YouTube videos are often interrupted by a paid-for/sponsored advertisement with a call-to-action button. How often do you click through to the sponsored website or do

YouTube videos are often interrupted by a paid-for/sponsored advertisement with a call-to-action button.

How often do you click through to the sponsored website or do you immediately click the cancel/skip button to remove the intrusion?

What are the results of this method of advertising and how does it impact consumer action?

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