You've been hired as a consultant for a U.S. food manufacturer, Nutri-National, which produces health food/snacks.

Nutri-National is interested in obtaining information about the international business opportunities around the world for its healthy product offerings. As a college student, you've been effectively utilizing freely available online data for past consulting opportunities; hence, you've accepted this task for a relatively low consultation fee ($1,000).

Nutri-National has tasked you with conducting a comprehensive online search to obtain available secondary data that could be useful to you in writing your consulting report quickly and without going to the primary resources. Upon assuming the role, you have been provided by Nutri-National with the following reportsas a starting point for your research:

• Nielsen(Links to an external site.),
• Nutrition Business Journal(Links to an external site.),
• 2020 New Innovative Protein Products(Links to an external site.), and
• 2019 Food & Health Survey(Links to an external site.).

Note:For this assignment, identify and use at least two other sources in addition to those listed above.

Based on all the secondary research sources you used in your analysis, concise two-page report for the management team of Nutri-National. Concentrate your report on the following areas/issues:

1. Identify and describe the current as well as projected trends in the healthy food/snack segment within the five global regions.
2. Provide a recommendation on what market or markets Nutri-National should introduce products into (consider current market saturation compared to projected growth trends).
3. Provide a consumer analysis overview and detailed description of the characteristics/profiles of all consumers in the market(s) you have identified.
4. Based on those profiles, provide a recommendation about which segments to target. Explain why you believe those segments offer the most compelling business opportunities.
5. Based on your market and segment recommendations, outline any potential risks and returns Nutri-National should consider before introducing its healthy food/snack segment.