Youve just been asked by Joes Car Emporium in Halifax, Nova Scotia to do keyword research for the 2021 Volkswagen Golf for a landing page hed like to make. Frank Jr. wants you to rank on the first page of Google for at least three keywords. He wants this page to drive a person to set up an appointment, so the user must have high intent to buy.

He would like you to complete keyword research and come back with the answers to the following questions and any data that you uncovered in the process:

What should the main keyword be on the page?

What should two secondary keywords be on the page?

Why did you select these keywords?

What should the title/meta description be (use Screaming Frog for competitor info)?

What is the call to action?