you've just been hired onto a restaurant's marketing team. The restaurant specializes in German cuisine and has five brick-and-mortar restaurants located in two states, a delivery service, and a catering service. It's been collecting customer data through its social media platforms, website, phone orders, and emails. You know that the restaurant marketing staff wants to launch a marketing campaign tied into Oktoberfest, but they're unsure of how to segment and reach their customers to the best effect