Question
You've just read the article about Macy's and Nordstrom's. Why do you think companies like Macy's have to move to an Omnichannel strategy for selling
You've just read the article about Macy's and Nordstrom's. Why do you think companies like Macy's have to move to an Omnichannel strategy for selling their products?
Website: How Nordstrom And Macy's Are Tackling Today's Retail Challenges (forbes.com)
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
