You've recently left a job as an account supervisor at a public relations agency that specializes in social media and technology clients to go to work in the public relations division of a leading smartphone manufacturer. You learned of the career opportunity a few months after the agency you worked for had failed to win the smartphone company as a client. You were a member of the team that developed and pitched the business and happened to have the agency's entire presentation on a personal flash drive. Your new boss asks you to propose strategies and tactics to support the launch of a ground-breaking application. The fastest and easiest thing for you to do is to copy relevant portions of your previous employer's proposal, including key messages for targeted markets, and present it to your new boss. What do you do?

1. Identify the ethical issues and/or conflicts.

2. Determine internal/external factors likely to influence your decision.

3. Choose key values that apply.

4. Consider parties who will be affected by your decision and evaluate the public relations professional's obligation to each one.

5. Select ethical principles to guide your decision-making.

6. Make a decision and offer a brief rationale.