YUGO bikes are the newest line of aerodynamic bikes for triathletes. The company is new to the market, but has received a large round of investment financing and is flush with resources. They want to quickly make their name known to road bikers all over the country $-$ and eventually around the world. Triathlons are grueling tests of an individual's will to survive and succeed. The Ironman Triathlon is the most grueling $-$it's a $2\mathrm{.}4-$mile swim; $112-$mile bike ride and a $26\mathrm{.}2-$mile marathon $-$ and must be completed within $17$ hours. Hydration and nutrition are keys, as well as having a bike that can withstand the training $($many triathletes train year$-$round$).$ One of the most important factors in a race is to have a high$-$performance bike that is reliable. Bikes like this are expensive, ranging from $$2,500$ to $$10,000.$ This is a serious purchase and buyers spend months researching their decisions. YuGO has a dedicated road bike team that is in tune with triathletes' needs and desires. YUGO knows it must get its promotion mix honed to compete with established companies like Fuji, TREK, and SHIV. Identify the factors specific to YuGO that will influence their promotion mix.

a$.$ Promotional objective

b$.$ Nature of target market Select

c$.$ Characteristics of product: Select :

d$.$ Organization's resources: Select