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Yum! Brands operate many different restaurant chains. It tries to localize the menu in each market as much as possible and doesn't open restaurants using
Yum! Brands operate many different restaurant chains. It tries to localize the menu in each market as much as possible and doesn't open restaurants using only the U.S. model. The menu for KFC includes tempura crispy strips in Japan, gravy and potatoes in England, fresh rise with soy or sweet chili sauce in Thailand, potato-and-onion croquettes in France, and chicken that get spicier the further you travel inland in China. This is an example of a: Question 24 options: A) diversification strategy. B) transnational strategy. C) multi-domestic strategy. D) global strategy
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