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Yum! Brands: Segment sales and EBITDA analysis Yum! Brands, Inc. is a worldwide operator and franchisor of fast food restaurants, under the familiar brands of

Yum! Brands: Segment sales and EBITDA analysis Yum! Brands, Inc. is a worldwide operator and franchisor of fast food restaurants, under the familiar brands of KFC, Pizza Hut, and Taco Bell, Segment revenues, operating Income, and depreciation and amortization expense for Yumi's operating segments are provided for a recent year as follows (in millions): Sales Operating Income Depreciation and Amortization Expense China $6,934 $713 $411 KFC 3,193 708 1871 Pizza Hut 1,148 295 39 1,863 480 83 141 (9) 10 Taco Bell India Yumi's segments include the three restaurant brands plus two emerging regional segments, China and India. In China and India, all three restaurant brands are combined into the regional reporting. a. Prepare a vertical analysis of the sales as a percent of total sales for the five segments. (Round percentages to the nearest whole percent.) Segment Revenue China $ KFC Pizza Hut Taco Bell India Total $ Percentage of Total % 96 % % % % Which segment has the greatest percentage of total sales? b. Determine the earnings before interest, taxes, depreciation, and amortization (EBITDA) for the five segments. For those boxes in which you must enter subtractive or negative numbers use a minus sign. Segment Operating Income Depreciation and Amortization Expense EBITDA (Operating Income Plus Depr. and Amort.) China $ KFC Pizza Hut Taco Bell India c. Determine the EBITDA as a percent of sales (EBITDA margin) for the five segments. Round percentages to the nearest whole percent Segment EBITDA as a Percent of Segment Sales China KFC Pizza Hut Taco Bell India d. The three restaurant segments produce EBITDA margins nearing 30%, which would be considered strong. Interestingly, when these restaurants are operated out of China, the EBITDA margin 16%. Management should determine the reason for these results, as the EBITDA margin appears significantly different for China than it does for the three stand-alone restaurant segments. India is just emerging as a business segment and appears to be operating near break-even

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