Yumi Levi is the Regional Sales Manager for Eastern Canada at Molson Coors Beverage Company. She enjoys
Question:
Yumi Levi is the Regional Sales Manager for Eastern Canada at Molson Coors Beverage Company. She enjoys her job and earns a good enough salary to comfortably support her husband and two children in an upscale area of Montreal. She was recently offered a promotion to General Sales Manager for Canada for based in Toronto. The promotion would have increased her salary by $10,000 per year and placed her a higher on the organization chart. However, the move to Toronto would have resulted in much higher housing expenses, and her husband would have had to go back to work if they wanted to maintain the same overall living standards. Yumi knew that she would make an excellent GM, but, after some consideration, she declined the offer. Use expectancy theory to explain why Yumi may have turned down the promotion, and what (other than offering a higher salary) the Company could have done to improve the chance of her accepting the promotion.
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry