Yvone is the new social media manager for a company that has never had a social media presence in the past. Her first project is to create a social media strategy. Which of the following should Yvone embed at the onset of her social media strategy that can allow almost real-time measurement and evaluation? A. Key Performance Indicators (KPIs) B. Sales analysis C. Google Analytics D. Click-through rate (CTR) E. Prime Performance Analytics (PPAs)