Zap Video Inc. produces two basic types of video games, Clash and Slash. Pertinent data follow (DLH = direct labor hour):

	Clash			Slash
Sales price (per unit)	$	330		$	258
Costs (per unit):
Direct materials		76			40
Direct labor		54			78
Variable factory overhead (@ $15 per DLH)		60			30
Allocated fixed factory overhead (based on DLHs)		24			12
Marketing expenses (all variable)		44			33
Total costs		258			193
Operating income (per unit)	$	72		$	65

There is insufficient labor capacity (i.e., DLHs) in the plant to meet the combined demand for both Clash and Slash.

Both products are produced through the same production departments.

In view of the labor shortage, which of the two products is most profitable, and how much is the contribution margin, per DLH?

Multiple Choice

• Slash, $77.00.

• Clash, $72.00.

• Slash, $38.50.

• Slash, $65.00.

• Clash, $24.00.