ZAPPY experienced an unusual demand prior to

the holiday season and sold out of one of their

game cartridge titles in early October. It was not

possible to meet the demand for this particular

title in time for the holiday rush. Which of the

following should ZAPPY have done to minimize

customer dissatisfaction?

$($A$)$ Promoted another game title at a lower price.

$($B$)$ Offered rain checks and fulfilled orders when

more cartridges of the sold$-$out title became

available.

$($C$)$ Promised to bring in new shipments and

hoped that customers did not buy another

company$$s game.

$($D$)$ Apologized, but not offered any other options.