Zara, a large clothing retailer headquartered in northwest Spain, has used an innovative strategy to power its global expansion. The first Zara shop opened its doors in 1975 in La Corua . Today, there are more than 2,000 outlets and, on average , a new one opens every day. Now, in 2016, from its humble beginnings, there are more than 2,000 Zara storefronts strategically located in leading cities spanning 88 countries. Zara's vision of data-driven fast-fashion anchors its strategy to integrate cutting -edge systems ; state of-the -art information technology ; efficient scale-driven production ; astonishing logistics and alluring distribution that designs, makes , moves, and sells sophisticated , yet affordable , apparel. Zara, in starting and sustaining the data-driven fast -fashion revolution , translates its vision into a practical strategy through a range of ingenious choices in acquiring resources , developing capabilities , and creating competencies . Separately and collectively , these anchor Zara's competitiveness . Presently , no other apparel company comes close to designing , making, moving, and selling fashion as speedily as Zara . Its success leaves rivals with less time figure out how to better configure and coordinate their operations . Some stay in the game, such as H& M, while others fall further behind , notably Gap . Question (5 points ) : In a short essay explain which element of Zara's strategy do you believe best explains its success