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Zara has limited resources and has to choose with regard to its online strategy. Do you think Zara should invest more in its online presence
Zara has limited resources and has to choose with regard to its online strategy. Do you think Zara should invest more in its online presence or in integrating its online and offline shopping experiences? Why?
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Corporate Information strategy and management
Authors: Lynda M. Applegate, Robert D. Austin, Deborah L. Soule
8th edition
73402931, 73402932, 978-0073402932
