Zara is a well known clothing brand. Create Brand Positioning and Brand Definition / Strategy.

Please make sure every point mentioned below is included in it.

 

Brand Positioning 

Develop a Brand Positioning Strategy Statement and list it clearly. Explain in detail why this Positioning Strategy Statement was chosen and any specific words of importance within the Statement. Brand Positioning Strategy Statement should be written in a clear, concise and uncomplicated manner.  An evidence-validated brand positioning strategy should be presented which is market and competitively sustainable. It is quite usual that a customer's needs are able to be met by a variety of products (whether goods or services) offered by a variety of different businesses. Ensure that positioning strategy includes compelling details about how you may specifically position your chosen client in the market. How might you stand out? There are multiple ways to develop a positioning strategy however a good resource that explains one potential method is (Link: https://www.mmmatters.com/blog/what-is-a-positioning-statement) which discussed the four components which include the target market, category, differentiation, and the payoff.

Brand Definition / Strategy 

At its heart, a Brand Strategy is the culmination of the word that has come before this point including: Target Segment and Persona, the Positioning Strategy, and the Competitive Analysis. It is about who the chosen client is, what value provided to their customers, and the impact they want to have on the market. Your Brand Strategy outlines their 'story' and should resonate with their Target Market. It isn't only a name and logo (in fact a logo isn't a requirement at all), but the Branding Strategy should contain a strong visual identity and include a meaningful correlation to the target market and brand values and personality characteristics. Consider the objectives of the Branding Strategy and the brand persona. Based on the above Brand Positioning Strategy Statement, define what you believe are to be the most important brand elements for a successful implementation. The below is a list of required and optional brand elements to consider when defining your Brand

The answer should be related to Zara company and its brand positioning and strategies