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Zella, Inc. sells Zen-Zone dog beds [ZZZs] and has the following information available for this year: Management is facing cost increases and steady pressure from

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Zella, Inc. sells Zen-Zone dog beds [ZZZs] and has the following information available for this year: Management is facing cost increases and steady pressure from shareholders to increase profits. Generally, the team is wondering how to decide which possible alternatives might exist in trying to make the shareholders happy. Required: Provide a case analysis in professional form to determine which alternatives Zella management should choose to pursue. Required alternatives to be addressed in your analysis: A. What is the current breakeven point in units? B. How many units must Zella sell to earn a profit after taxes of $2,000,000 ? C. Zella has learned that its total fixed costs will increase by $750,000 next year. If Zella increases its selling price per unit by 20 percent next year, how many units must it sell to eam the same before-tax profit as this year? D. What factors should Zella's management consider prior to increasing its selling price by 20 percent? E. If Zella can reduce its variable cost by 20 percent rather than increasing its selling price to try to offset the increase in fixed costs of $750,000, what is the new breakeven point? F. If Zella can reduce its variable cost by 20 percent to offset the increase in fixed costs of $750,000, should it also decrease its selling price? Why

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