Question
ZipCar's use of multiple technologies is unique, but it also boasts unique pricing structures, distribution, and other features that differentiate it from other rental car
ZipCar's use of multiple technologies is unique, but it also boasts unique pricing structures, distribution, and other features that differentiate it from other rental car companies. These strengths are referred to as ______.
a) distictive competencies
b)marketing competencies
c)positioning strategies
d) key external forces
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
1st Edition
0078094054, 978-0078094057
