Ziplines business model is best described as: a direct to consumer b wholesale c B2B d B2C The correct answer to this question is B2B 2) This video, which features Keller Rinaudo, the co-founder and CEO of Zipline, focuses on which one of the 4 Ps of marketing? a Price b Product c Place d Promotion The correct answer is Place. 3) This video was taped at a Wall Street Journal Tech Live seminar held in Laguna Beach, California. The Wall Street Journal taped this seminar and made its proceedings available as videos to all of its subscribers. By attending and giving a presentation at this seminar, Keller Rinaudo is engaged in what type of promotion? a Digital marketing b Personal selling c Advertising d Publicity The correct answer is Publicity. 4) Ziplines role is basically that of a _____. a retailer b sales agent c wholesaler d delivery service The correct answer to this question is delivery service. 5) This chapter describes the most common transportation modes: trucks, railroads, airplanes, digital transmission, boats, and pipelines. However, it does not mention the transportation mode that is the basis of Ziplines operations. That transportation mode is: a drones b helicopters c vans d army vehicles (such as tanks) The correct answer is Drones.