Zoom is not alone in the videotelephony industry, with competitors such as Webex, GoTo, 247meeting, and others. One basic proposition of the resource-based view is that a firm consists of a bundle of productive resources and capabilities. Elements such as screen sharing, transcription services, accessibility tools for individuals who have hearing or visual impairments, ease of use, free access for individual users, and the popular Zoom background feature are what make Zoom popular with users. These resources and capabilities can best be described by which resource-based concept? Servitization VRIO framework Commoditization Intangible resources and capabilities