Question
Zora is using a combination of digital and social media marketing, advertising, sales promotion, public relations, and personal selling in order to achieve an acceptable
Zora is using a combination of digital and social media marketing, advertising, sales promotion, public relations, and personal selling in order to achieve an acceptable ROI. Zora is using the
Multiple Choice
- marketing mix.
- promotion strategy.
- promotion mix.
- promotion campaign.
- strategic messaging.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
