Question
Zynga case study This will be a 2-page essay. Double Space, font 12. Please also include a reference page. Note: This is a turn-it-in assignment.
Zynga case study
This will be a 2-page essay. Double Space, font 12. Please also include a reference page.
Note: This is a turn-it-in assignment. So please don't use too much direct quotes.
1. Describe the history of Zynga (Virtual Worlds, Real Profits) and changes made to turn the company around.
2. Explain the seven principles of Zynga (Virtual Worlds, Real Profits) customer-centric Plan to Win for the future. How can these principles help an aspiring entrepreneur?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
2nd Edition
1743769849, 978-1743769843
