Find acompanythathasundertakenaviralmarketingcampaignoversocial media. a. What istheessenceofthecampaign? b. What metricscanyouusetomeasureit(numberofviews,fans,likes, etc.)? c. Is thecampaignongoing,ordiditrunforafixedamountoftime? d. Are anystatisticsavailabletoindicatethesuccessofthecampaign?Ifso, what

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Find acompanythathasundertakenaviralmarketingcampaignoversocial media.

a. What istheessenceofthecampaign?

b. What metricscanyouusetomeasureit(numberofviews,fans,likes, etc.)?

c. Is thecampaignongoing,ordiditrunforafixedamountoftime?

d. Are anystatisticsavailabletoindicatethesuccessofthecampaign?Ifso, what arethey?

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Analyzing The Social Web

ISBN: 9780124058569

1st Edition

Authors: Jennifer Golbeck

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Question Posted: Sep 02, 2024 07:01 AM

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Analyzing The Social Web

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