A firm wants to go to a new market and is analysing Russia or India to enter.
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A firm wants to go to a new market and is analysing Russia or India to enter. Do you think the firm can collect demographic data on the two markets and compare it to see which market is more suitable? Advise the company how it can enhance the comparability of the data collected in the two markets.
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Charles mwangi
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ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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