An advertising agency has developed two advertisements to be used in a magazine. It wants to select

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An advertising agency has developed two advertisements to be used in a magazine. It wants to select the most effective before the ad is printed.

Design a study allowing the agency to select the most effective one.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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