An advertising agency has developed two advertisements to be used in a magazine. It wants to select
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An advertising agency has developed two advertisements to be used in a magazine. It wants to select the most effective before the ad is printed.
Design a study allowing the agency to select the most effective one.
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Related Book For 
Research Methods In Business Studies
ISBN: 9781108486743
5th Edition
Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange
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