As a marketing manager, you are asked to launch a product (pick a product) in China. Make
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As a marketing manager, you are asked to launch a product (pick a product) in China. Make a plan of how you would collect and analyse information that could help you make a decision for this launch.
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Research Methods In Business Studies
ISBN: 9781108486743
5th Edition
Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange
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