Assume you decide to gather information through (modestly) unstructured interviews. Prepare, conduct, and tape-record one such interview.

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Assume you decide to gather information through (modestly) unstructured interviews. Prepare, conduct, and tape-record one such interview.

Transcribe the interview, read, code, and analyse it.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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