Discuss the emic and etic approach of data collection for a multi-country research project that you have

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Discuss the emic and etic approach of data collection for a multi-country research project that you have to undertake. Select three countries of your choice and explain how you can use these approaches.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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