Discuss the emic and etic approach of data collection for a multi-country research project that you have
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Discuss the emic and etic approach of data collection for a multi-country research project that you have to undertake. Select three countries of your choice and explain how you can use these approaches.
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Research Methods In Business Studies
ISBN: 9781108486743
5th Edition
Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange
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