In addition to market-based capabilities, what other capabilities may be important for firm performance? a. Do a

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In addition to market-based capabilities, what other capabilities may be important for firm performance?

a. Do a literature review to identify importantfirm-level capabilities and how they are measured.

b. What are the limitations of subjective measures of capabilities, and how may these be resolved?

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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