In addition to market-based capabilities, what other capabilities may be important for firm performance? a. Do a
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In addition to market-based capabilities, what other capabilities may be important for firm performance?
a. Do a literature review to identify importantfirm-level capabilities and how they are measured.
b. What are the limitations of subjective measures of capabilities, and how may these be resolved?
AppendixLO1
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Research Methods In Business Studies
ISBN: 9781108486743
5th Edition
Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange
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