Is it useful to draw on existing measures to measure abstract and subjective constructs such as for

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Is it useful to draw on existing measures to measure abstract and subjective constructs such as for instance customer loyalty? Why (not)?

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Research Methods for Business A Skill Building Approach

ISBN: 978-1119165552

7th edition

Authors: Uma Sekaran, Roger Bougie

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Question Posted: Jun 12, 2019 10:00 AM

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Is it useful to draw on existing measures to measure abstract and subjective constructs such as for

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The use of existing measurement scales has several ...View the full answer

Research Methods for Business A Skill Building Approach

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