Referring to Exercise (1) above: suppose you are trying to understand consumer behaviour around mobile phones through

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Referring to Exercise (1) above: suppose you are trying to understand consumer behaviour around mobile phones through a survey. Formulate a precise research problem and develop a questionnaire that you can use for this data collection.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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