Suggest alternative measures to operationalize a concept such as the international experience of a firm. What are

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Suggest alternative measures to operationalize a concept such as the

‘international experience’ of a firm. What are the strengths or weaknesses of the alternative measures?

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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