You are employed by a firm selling your product directly to private households. It is costly to
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You are employed by a firm selling your product directly to private households. It is costly to visit private homes. You have also observed that some households buy at the first visit, some at the second one, and that some households never buy in spite of several visits to their homes. Suggest a model to determine number of visits. Also, specify your assumptions.
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Research Methods In Business Studies
ISBN: 9781111788766
4th Edition
Authors: Pervez Ghauri, Kjell Gronhaug
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