You are employed by a firm selling your product directly to private households. It is costly to

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You are employed by a firm selling your product directly to private households. It is costly to visit private homes. You have also observed that some households buy at the first visit, some at the second one, and that some households never buy in spite of several visits to their homes. Suggest a model to determine number of visits. Also, specify your assumptions.

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Research Methods In Business Studies

ISBN: 9781111788766

4th Edition

Authors: Pervez Ghauri, Kjell Gronhaug

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