You are working on a qualitative research project that involves interviewing several firms to understand how companies
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You are working on a qualitative research project that involves interviewing several firms to understand how companies evaluate a new market to enter. Suggest ways to enhance the reliability of your results.
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Related Book For 
Research Methods In Business Studies
ISBN: 9781108486743
5th Edition
Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange
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