You have been asked by a company to do a competition analysis for its product in a

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You have been asked by a company to do a competition analysis for its product in a particular market. As there is no secondary information available, you have also to collect information from competitors of your company. How would you handle the ethical issues in this case? Draft a letter to send to competing companies asking for their assistance.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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