You wonder whether young women and young men differ in their evaluations and behaviours in their purchase

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You wonder whether young women and young men differ in their evaluations and behaviours in their purchase of a new car. Suggest how you would design a study to explore your research problem. Also explain what data you will gather and how you would do this to solve your research problem.

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Research Methods In Business Studies

ISBN: 9781108486743

5th Edition

Authors: Pervez Ghauri, Kjell Grønhaug, Roger Strange

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