12.4 a You would probably use a scatter graph in which number of donations would be the...
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12.4 a You would probably use a scatter graph in which number of donations would be the dependent variable and number of viewers reached by the advertisement the independent variable. b This would enable you to see whether there was any relationship between number of viewers reached and number of donations.
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Related Book For 
Research Methods For Business Students
ISBN: 9780273750758
6th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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