2 George has identified the need for qualitative rather than quantitative methods in order to understand the

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2 George has identified the need for qualitative rather than quantitative methods in order to understand the phenomena that constitute co-production, co-creation and value. What ways of collecting data might he consider using and why?

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Research Methods For Business Students

ISBN: 9780273750758

6th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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