A colleague of yours wishes to generate a research idea in the area of accounting. He has

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A colleague of yours wishes to generate a research idea in the area of accounting. He has examined his own strengths and interests on the basis of his assignments and has read some review articles, but has failed to find an idea about which he is excited. He comes and asks you for advice. Suggest two techniques that your colleague could use, and justify your choices.

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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