evaluate the suitability of secondary data for answering research question(s) and meeting objectives in terms of coverage,
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evaluate the suitability of secondary data for answering research question(s)
and meeting objectives in terms of coverage, validity, reliability and measurement bias. LO7
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Research Methods For Business Students
ISBN: 9780273701484
4th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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