evaluate the suitability of secondary data for answering research question(s) and meeting objectives in terms of coverage,

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evaluate the suitability of secondary data for answering research question(s)

and meeting objectives in terms of coverage, validity, reliability and measurement bias. LO7

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Research Methods For Business Students

ISBN: 9780273701484

4th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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