use a range of techniques, including published guides and the Internet, to locate secondary data. LO7

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Research Methods For Business Students

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Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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evaluate the suitability of secondary data for answering research question(s) and meeting objectives in terms of coverage, validity, reliability and measurement bias. LO7
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use a range of techniques, including published guides and the Internet, to locate secondary data. LO7

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Research Methods For Business Students

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